I’m not sure why any politican thinks that if they show the same advertisement every minute or so on TV, so that I see the damn thing approximatly 1,487,561,908 time, that’s going to make me vote for that person.
They’re using that mysterious adage that seems to permeate the advertising world: If you annoy the viewer to the point of insanity, they’ll buy your product.
Hint: If the mere thought of your name makes me think of your awful commercial and thereby makes me pull my hair out and run screaming from the building and doing other rash, embarrassing things, I’m probably not going to vote for you.
I don’t know why annoying people is the central tennant of advertising, political and otherwise, but there you go. I guess it makes no sense to advertisers or politicians that if you offer an intelligent, informative and entertaining message, but don’t do it too often, people might be receptive.
Like regular advertising, political ads are also illogical. Most of the candidates ads I see say something like “My opponent is a scumbag who will quadruple your taxes, destroy the economy, legalize depravity and eat your toddler for lunch.”
Now, if said opponent really did all that, he would not have been re-elected, and would not even be able to raise enough money to run his own advertising that calls his rival a scumbag. So there might be a teensy little bit of exaggeration in these ads. What do you think?
Republican ads seem to tie their opponents to Nancy Pelosi, who is depicted as somebody so evil as to make Hitler look like a pussycat. If you don’t like Pelosi, fine, but I don’t think she’s a mass murderer.
Democrats all seem to rope their opponents to Wall Street, which is depicted as a despicable haven for billionaire fat cats who have stolen all our money and still want more. Sure, I can show you examples of banker billionaires who are selfish, possibly criminal and just complete turds. But does Wall Street consist 100 percent of legalized theft? Do the Wall Street bankers all eat poor peoples’ kids for lunch, served with a nice Pino Noir?
CNN reported that political television ad spending in this year’s mid-term elections might go above $1 billion. So for the next few days, until election day next Tuesday, it will be all bad political ads, all the time. That’s a fate worse than being locked in a room for a month to constantly watch “Jersey Shore.”
Right after that, the ads for the 2012 elections will surely start. A reason to go on living. Ugh.