Talk about mouse adventures. Since I’m fascinated by the good and bad in advertisting, I sometimes search for interesting examples, and I found a good one.
This ad is for Nolan’s Cheddar, a product I’d never heard of before. It even has cheesy music at the beginning. Watch it, it has a really cool story arc.
What attracts me to this is it’s simple, it has some funny sight gags, and doesn’t hit me over the head with a fevered product pitch. I don’t know much more about Nolan’s Cheddar than before I watched the ad, but now I want to try it, if only because the ad made me laugh.
Putting people in a good mood makes them want to try your product. Pissing people off has the opposite effect. Are you listening, purveyors of Internet pop-up ads?